People | Local communities
Our model for relations with neighboring communities is built on three pillars:
- conducted in a structured manner with neighboring communities that are affected, in some way, by the company’s forestry operations. The main objective is to discuss and list action that is to be taken in response to any positive or negative impact deriving from these operations.
- Participative agenda
- a company representative (a professional chosen through the regional office) participates in the local life, getting to know the people and being a constant presence in the community. This physical presence will facilitate the company’s access to the people of the community, and vice-versa.
- a deeper structured relationship that establishes the company as a partner in local development. It involves discussing with stakeholders issues that are of mutual interest, in a manner that is transparent and participative, thereby developing a relationship that is built on trust.
The engagement model was developed out of a systematic approach that provides for continual improvement, a better understanding of what the critical issues are for the stakeholders and better preparation by the company for discussing these matters and taking them into consideration in the decision making process.
As a result of these activities, Fibria is aware of the different perceptions of the management of its business and seeks to incorporate these views when directing its sustainability strategies.
Relations with specific communities
Since the late 1960s, when Fibria (Aracruz Celulose, at the time) began its forestry activities, new socio-environmental responsibility demands have emerged and the standards have become more rigorous. Fibria has made every effort to keep up with this rapid evolution and, in certain areas, has earned international recognition for its sustainability practices.
The company faces diverse and complex challenges in the social area. Challenges relating to issues that affect all of Brazilian society, and that stand out particularly sharply in the north of Espírito Santo and the far south of Bahia.
Although the pulp industry has fostered regional development, this process, on its own, has been unable to eliminate pockets of poverty that have been created within the region’s model of land occupation. Fibria recognizes the difficulty and has been working with various public and private sector players, the local communities and the third sector to define and put into effect plans to invigorate the economy of the region and promote greater social inclusion.
At the same time, the company has been making an effort to engage the local communities with two other principal aims in mind: to increase the supply of jobs, by the company and its service providers, and to develop activities directed at entrepreneurism and the generating of income in the communities, with a view to preparing them to assume the leading role in their own development.
Responsible for the information on this page: Giordano Automare