You and Fibria
Businesses | Pulp and paper | Fibria papers
Certain that the world needs to contain climate change caused by global warming, Fibria bases its sustainable growth on eco-efficiency, an objective and effective environmental tool that enables cleaner quality production using fewer resources.
Fibria’s paper is produced eco-efficiently, using fewer natural resources. In this way we, using sustainable processes, we produce pulp and a complete portfolio of paper, guaranteeing the preservation of the environment for future generations.
Fibria is on the market for couche, offset, cut size, self-copying and heat-sensitive paper, and contributes to supplying the Brazilian market with production of over 400,000 tons of eco-efficient white paper a year. Its main clients are promotional printers, publishers and distributors.
Different programs and initiatives set apart its relationships with its clients, chiefly:
Client focus
Fibria believes that focusing on the client does not just mean being part of a project, but rather absorbing and practicing a working philosophy. Different action has been created to create a constantly better comprehension of each segment.
Fibria Eye on Quality Program
Created for Fibria clients who use self-copying paper, the Fibria Eye on Quality Program certifies companies, creating network of convertors able to use and guarantee aspects of legibility and durability in the image for self-copying paper.
The companies taking part go through a certification process that analyzes all the stages of the process, from raw material to delivery to the end user. Certified clients have the right to use the quality seal that proves the authenticity of the self-copying paper made by Fibria.
This initiative guarantees the effectiveness of the self-copying paper by promoting the proper use of the paper and the constant training of client. It is supported by the Association of Commercial Automation Equipment Manufacturers (Afrac) and the Brazilian Form Association (Abraform).
Fibria Total Performance Guarantee Program
Developed to create a competitive differential for clients buying Fibria’s heat-sensitive paper that operate correctly on the market, making proper use of the paper for the correct application and constantly looking ahead of the competition that uses the inappropriate paper for certain applications.
It is also important to establish for end users that the quality of the raw material and the converter chosen is key to the proper functioning if the end product.
The program takes in quality throughout the chain, from raw material, to handling and conversion, guaranteeing the image of the end product.
Fibria Eco-Efficiency in Printing Program
In a pioneering drive, in partnership with the Senai Theobaldo De Nigris School, in May 2008 the Fibria Eco-Efficiency in Printing Program was launched, to promote eco-efficiency and environmentally responsible production, as well as the development sustainable printing companies. The Program includes eight certified printers in the promotional segment, all of them in São Paulo State. The expectation in 2010 is to certify four more, including companies outside the State.
The program aims to help publishers and printers become eco-efficient, by using fewer natural resources. Fibria and SENAI to this end implemented all the stages that involve a sustainable project: analysis and diagnosis of the company’s operations; training on eco-efficient concepts and procedures; immersion in the operation and the suggestion of action the company can take to achieve the desired level of eco-efficiency, which will allow it to be certified on the program.
To be certifies, printers are audited by SENAI, which evaluates whether all the fundamental requirements have been complied with. The aim is for the printer to be considered eco-efficient in regard to five elements Fibria considers essential to life: water, air, land, energy, and people. To be awarded the Master Seal, which classifies the printer as eco-efficient, it must be awarded the seals proving its sustainable operation in regard to all these five elements.
The certificate is valid for a year, after which the company is audited by SENAI again.
Among the benefits for certified companies are improved competitiveness; reduced use of raw materials and inputs; improved waste management; reduced losses; reduced waste treatment and disposal costs; improved image and compliance with legal and certification requirements.
There follow the families of paper produced by Fibria
| TYPE | BRAND | USES |
|---|---|---|
| Coated |  |
Promotional material, posters, books, magazines |
 |
Magazines, books, tabloids, posters, direct mail and promotional material | |
| Non-coated |  |
Everyday use (reports, folders, budgets, e-mail, letters, etc.) |
 |
School user | |
 |
Books, magazines, posters, leaflets and agendas | |
 |
Books, notebooks, promotional material, envelopes, forms, agendas, posters and files | |
| Heat-sensitive |  |
Fiscal coupons, electronic ballot proof, receipts, tickets (cinema, toll, airline), labels |
 |
Proof of transaction and bank statements | |
 |
Barcode labels for supermarkets (shelves, refrigerator) retailo | |
 |
Public accounts, car park tickets, show and park tickets, lottery tickets, cinema tickets, parking meters, bank slips, clothes tags, boarding tickets | |
 |
Lottery tickets | |
 |
Fax | |
| Self-copying |  |
Spools for Points-of-Sale (POS0) up to three copies |
 |
Forms up to 6 copies | |
Laser |
Bank slips and pre-printed laser forms up to 5 copies | |
Laser Jet |
Bank slips and pre-printed inkjet forms up to 5 copies | |
Copy Self |
Credit card slips and ban statements |
Where to buy
Brazil
Special Paper Segment: Personalized Printing, Self-Adhesive, Commercial Automation
Thiago Matos
Tel.: (11) 2138-4353
E-mail: Fale com Personalized Printing Team
Printing and Educational Segment
Roberto Leal
Tel.: (11) 2138-4314
E-mail: Fale com Printing Team
Consumer / Export Segment
Murillo Pellizzon
Tel.: (11) 2138-4332
E-mail: Fale com Consumer Team
KSR Distribuidora
KSR Distribuidora is a market leader. Its branches use a modern management and client relationship system which is completely computerized and integrated. It distributes to most complete line of paper and printing products on a large scale and ready for delivery, enjoying the competitive advantages of product, service and logistics varieties, perfectly aligned with Fibria’s guidelines, meeting the specific needs of the distribution business.
For further information go to www.ksronline.com.br
Responsible for the information on this page: Paula Regina Camara de Souza Lanjoni / Paula Novaes Wright
