At Fibria, sustainability is a transversal concept that permeates all operations involved in pulp production, from end to end. From eucalyptus nurseries to final deliveries to clients, sustainability is not just about inspiring the company’s conduct on social and environmental issues; it is a key driver of growth and value creation. And that also drives our competitiveness. Sustainability, therefore, plays a key role in the company’s business strategy.
An initiative that exemplifies sustainability as a business driver at Fibria is the Rural Land Development Program (PDRT). The initiative, which benefited 56 communities and over 5,000 families in 2016, supported the creation of job opportunities in agriculture, combated the theft of wood from the company and offered families a new path. The communities get a new option for generating income, while the company, by reducing wood theft, boosts its profitability and competitiveness, which represents a practical application of the concept of shared value, as defined by professors Mark Kramer and Michael Porter from Harvard University.
Initiatives like this are only possible because Fibria cultivates dialogue with all stakeholders, whether neighboring and traditional communities, the government, non-profit organizations, business partners, suppliers or clients. Its goal is to strike a balance between all interests. Based on this principle, the company’s focus is to work on continually reducing the impacts caused by its operations, while seeking partnerships to jointly build solutions for its challenges, whether in the social, environmental or business spheres.
Maintain its connection with the business, Fibria has a series of initiatives and programs that focus on environmental, social and economic issues. Fibria also conducts its business activities within the parameters established by the most widely recognized certifying bodies, in both its forestry and industrial operations. See all the certifications that Fibria holds.
Fibria also analyzes how its strategy intersects with the contribution made by its operations to the UN Sustainable Development Goals (SDGs), given its belief that engagement by the private sector is essential to accelerating the 2030 Agenda discussed by the United Nations General Assembly. Click here to learn more about the connection between Fibria’s initiatives and the SDGs.
Another strategic sustainability aspect for Fibria is actively participating in the debate on the practices and major issues of the forestry and pulp industries. The company is signatory to a number of Brazilian and international commitments. Learn more here.
In line with its sustainability strategy, in 2011, Fibria set long-term targets for its forestry and industrial operations and their external impacts. These targets are aligned with the 17 Sustainable Development Goals, which is the United Nations action plan to promote the well-being of people and the planet and the prosperity of all. The goal of the long-term targets is to ensure effective implementation of Fibria’s strategy and sustainability. Every year, in its Annual Report, the company provides an account of the results achieved in the period. Follow the evolution of goals in the Annual Report.
O consumo de recursos hídricos é um tema crítico em nosso negócio. Portanto, em 2017 a Fibria estabeleceu uma meta de longo prazo relacionada a água em suas operações na floresta, nos viveiros e na indústria.
Na floresta, o objetivo é realizar a gestão hídrica em microbacias da Fibria e disseminar conhecimento técnico sobre o tema para os nossos vizinhos em bacias críticas
Nos viveiros, o objetivo é reduzir em 17% o consumo específico de captação de água por
Na indústria, o objetivo é reduzir em 17% o consumo de captação de água por tonelada de celulose produzida.