Press Offices Contacts

Fleishman HillardNational
Andrea Donadio
Tel.: (11) 3185 9934
Cel.: (11) 99686 5073
Célia Nogueira
+ 55 11 3185 9923
+55 11 98999 0069
Pauta 6 ComunicaçãoEspirito Santo and Bahia
Rogéria Gomes
+ 55 27 3235 6996
Performa ComunicaçãoInterior of São Paulo
Kamilla Barboza
+ 55 12 3939 2699
+ 55 12 99188 7437
Performa ComunicaçãoMato Grosso do Sul
Kamilla Barboza
+ 55 12 3939 2699
+ 55 12 99188 7437
Luciana Navarro
+ 55 67 9803 7092

Updated on 23.06.2015


June 23, 2015 - Fibria publishes its report 2014 and presents the strategic pillars for its next growth cycle

São Paulo, June 23th, 2015 – “A New Look to the Future.” That’s the theme of the 2014 Report of Fibria, a Brazilian forestry company and the world’s leading eucalyptus pulp producer. The report presents the company’s main achievements and challenges, risks and opportunities, strategies, operational and business developments, corporate governance practices, economic and financial performance, social and environmental actions and value creation both inside and outside the organization.

Created in 2009 from the merger of Aracruz Celulose S.A. into Votorantim Celulose e Papel S.A. (VCP), Fibria commemorated its fifth anniversary in 2014 and for the first time presents in its integrated report the strategies for its next growth cycle. According to Fibria CEO Marcelo Castelli, the company’s “new look to the future” is based on three pillars: operational excellence, growth and diversification, and constantly seeking new paths.

“Fibria ended 2014 with a stronger image and greater credibility in the capital markets, which represents the culmination of a five-year process to attain a solid financial position, which is a fundamental factor for our sustainability. We want to maximize value on our current fronts through actions to continually capture operational improvements and to pursue transformational initiatives that will allow us to initiate a new growth cycle. That’s why we’re seeking out new opportunities in our planted forest business, while investing in innovation and new businesses and always thinking about how to do more with less,” said Castelli.

Fibria’s 2014 Report was prepared in accordance with the guidelines of the Global Reporting Initiative (GRI-G4) and the International Integrated Reporting Council (IIRC), which are considered global references for this type of document. Innovative, available in online or print versions, bilingual (Portuguese and English) and featuring infographics to make complex information more easily accessible to readers and web users, Fibria’s reports are recognized for their excellence. The 2013 version (published in 2014) was considered one of the world’s ten best and the eighth most creative, according to the Corporate Register Awards 2015, which compiles the largest online global directory of corporate reports.

The Fibria 2014 Report is an important tool for enabling the company to present to its stakeholders its accomplishments and challenges on an integrated basis that combines its economic, social and environmental performance. This message was underscored in the report by José Luciano Penido, Fibria’s Chairman of the Board.

“As a forestry company, the balance between economic, social and environmental gains permeates Fibria’s culture and is directly tied to all of our business decisions. In our industrial operations, we employ cutting-edge technology. In our forestry operations, we invest in forestry certifications and innovations in forest management. We also conduct actions that engage other segments of society, such as social programs that promote land development to help local communities increase their income generation. This is all the result of an entrepreneurial vision focused on “admired profit” that seeks not only returns for our shareholders, but also benefits for our stakeholders and consequently a stronger corporate reputation. We believe reputation represents real value and should be considered in all dimensions of our business. At Fibria, we adopt the “admired profit” concept and, through our actions over the last five years, have been able to gain recognition and create value for stakeholders,” said Penido.

The Fibria Report 2014 contains two external opinions from global references in the field of sustainability, who conducted independent evaluations of the report’s content.

“Fibria adopts a balanced approach for its main management tools, which includes the role of certifications, sustainability indicators and reporting instruments and their derivations, such as the materiality matrix. The report indicates the effective use of these tools in managing our forests and industrial facilities and the surrounding areas. They do not appear to be merely instruments of corporate reporting,” said the biologist and master in Business Administration from USP-FEA, Roberto S. Waack, who is founder and chairman of the board of Amata S.A. and a member of the boards of GRI, IBGC, Instituto Ethos, WWF-Brasil and ISE Bovespa.

“Fibria today has become a large and important link in a long global value chain which begins at the local forest and extends all the way to consumers of various types of paper used in education, hygiene and health all around the world. Its integrated report for 2014, ‘A New Look to the Future’ is a commendable step towards the company’s goal to generate ‘admired profits’ into the foreseeable future and to report them transparently and in an integrated manner to all its major stakeholders,” said Indian economist Pavan Sukhdev, founder and CEO of GIST Advisory, the main author of the United Nations report “The Economics of Ecosystems and Biodiversity (TEEB)” and author of the book “Corporation 2020.”

To download the entire Fibria 2014 Report, please go to: