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Updated on 22.05.2017


May 22, 2017 - Fibria publishes 2016 Report unveiling its strategy to generate and share value

Online version follows the multimedia concept and includes videos, infographics and an Indicator Center with key figures and data about the company


São Paulo – A new horizon for all is the theme of the 2016 Report of Fibria, a Brazilian forestry company and the world’s leading producer of eucalyptus pulp. The Fibria 2016 Report narrates the practices, results and challenges faced by the company last year and how its operations impacted the market in which it operates, as well as its relations with stakeholders.

“Fibria has always positioned itself as a company dedicated to generating economic, social and environmental value from planted forests. From the economic viewpoint, we are the world’s leading producers of eucalyptus pulp. In the environmental realm, we are part of the solution for the adversities caused by climate change. And in the social domain, we implement projects in partnership with communities and maintain permanent dialogue in the cities where we operate,” says José Luciano Penido, chairman of Fibria’s Board of Directors.

“We want to make a difference by setting the best standards in our planted forests, by conserving and restoring native forests, and by seeking greater efficiency in our industrial and logistics operations. All this, however, without neglecting our commitments to dialogue and to create value for our stakeholders,” says Marcelo Castelli, president and CEO of Fibria.

In the Fibria 2016 Report, the company has prioritized the online format to facilitate access to information, enable greater interactivity and provide clarity and depth to the entire content. On the website (, an interactive infographic shows Fibria’s value chain and portrays some of the social and environmental challenges facing the business.

Videos support the narrative presenting the Horizonte 2 Project, which involves the construction of the company’s second pulp production line in Três Lagoas (Mato Grosso do Sul), as well as interviews with the chairman of the Board of Directors, José Luciano Penido, ( and with the CEO and president of Fibria, Marcelo Castelli (

“We have further expanded the multimedia formats, which enable broad access and interactivity with the diverse stakeholder groups that we want to reach,” says Geraldo Magella, Corporate Communication manager at Fibria.



Fibria has also included an Indicator Center ( for technical and specialist audience groups, with the focus on the company’s data and figures. It is a comprehensive dashboard that shows the company’s performance using interactive graphics that enable users to change formats and information clippings. The report can also be downloaded in pdf and csv formats and can be shared on social media.

Apart from the digital format, there is a summarized version in print and two posters with infographics:  one for the general public and the other for business partners. The report follows the guidelines of the Global Reporting Initiative (GRI) and the International Integrated Reporting Council (IIRC) and uses the Sustainable Development Goals (SDG) as reference.


2016 Highlights

Expansion of Três Lagoas unit

The Horizonte 2 Project, which involves construction of the company’s second pulp production line in Mato Grosso do Sul and is one of the biggest private investments in Brazil, at around R$7.5 billion, comes against the backdrop of achievements and the social and environmental dilemmas faced by projects of this magnitude.

To face the challenge of building a new horizon for all, Fibria relied on its capacity to promote open and transparent dialogue.  Several multisectoral projects emerged from these dialogues, involving the company, other companies, associations, NGOs, the academic community and the different spheres of government.

A video on the Horizonte 2 Project is available at the Fibria 2016 Report website (

New Long-Term Target

To ensure business sustainability and the implementation of its strategy, Fibria has set Long-Term Targets that guide its operations until 2025. In 2016, Fibria set a new Target, with the focus on water, which will be addressed on the following fronts:


  • Forest: carry out water management in the micro-basins in Fibria’s forests and disseminate technical knowhow on the topic to our neighbors in critical basins.
  • Nurseries: reduce by 17% the specific consumption of water collected per seedling produced.
  • Industry: reduce by 17% the consumption of water collected per ton of pulp produced.


Social investment

The Rural Land Development Program (PDRT) has helped Fibria create value for and strengthen relations with the rural communities where it operates. The program trains family farmers to cultivate a variety of crops and raise small animals. The initiative currently contributes to increasing the household income of more than 5,000 families. Since the program was launched, household incomes have increased by 4 to 5 minimum wages per family.

The Fibria 2016 Report, its videos and infographics are available at