Press Offices Contacts

Fleishman HillardNational
Andrea Donadio
Tel.: (11) 3185 9934
Cel.: (11) 99686 5073
Célia Nogueira
+ 55 11 3185 9923
+55 11 98999 0069
Pauta 6 ComunicaçãoEspirito Santo and Bahia
Rogéria Gomes
+ 55 27 3235 6996
Performa ComunicaçãoInterior of São Paulo
Kamilla Barboza
+ 55 12 3939 2699
+ 55 12 99188 7437
Performa ComunicaçãoMato Grosso do Sul
Kamilla Barboza
+ 55 12 3939 2699
+ 55 12 99188 7437
Luciana Navarro
+ 55 67 9803 7092

Updated on 31.03.2015


On this page are listed the main news published in national and international media mentioning Fibria. To read it, please visit the websites of the vehicles, where the materials will be available.

August 26, 2015
Época Negócios | Article by Marcelo Castelli is published in Época Negócios

Read the text signed by Fibria’s CEO about the low-carbon economy

The August/2015 edition of the magazine Época Negócios, a monthly publication by Globo covering the latest business trends, features an article signed by Fibria’s CEO Marcelo Castelli about the need for global industry to significantly reduce its greenhouse gas emissions over the coming decades.

Under the title “For a fair carbon price,” the text cited the forest industry’s leading role in the process for a low-carbon economy.

Below is the free translation of the article published in edition 102 of Época Negócios, August 2015:





 Our society is facing one of the greatest and most complex challenges to its survival. As a eucalyptus forest-based company, for decades we have been monitoring climate data in the regions where we operate and elsewhere in Brazil. They have shown us that the climate is in fact changing – and at a faster pace than initially assumed. The seasons of the year are becoming erratic compared to historical data, and extreme weather conditions are becoming commonplace, resulting in less frequent and lower volumes of rainfall. In Brazil’s southeast, for instance, we have had dry summers and wet winters, which represent a significant inversion of the climate pattern.

 According to the Intergovernmental Panel on Climate Change (IPCC), in order to limit global temperature increases to 2oC compared to the pre-industrial era at the end of the 18th century, we would have to reduce net greenhouse gas emissions worldwide over the coming decades. In fact, we must strive to eliminate them sooner rather than later. There is no silver bullet to mitigate the damage caused by climate change. This is why we must adopt coordinated efforts among governments, enterprises and civil society organizations, and a complete portfolio of solutions.

 Regardless of which strategy we adopt, forests play a leading role in this process. They hold an estimated carbon inventory of 652 billion tons globally. To give you an idea of the sheer size of this figure, since the pre-industrial era, humanity has produced 582 billion tons of carbon, according to IPCC calculations. Brazil plays a strategic role in this scenario, as home to 12% of the planet’s forests – the world’s largest carbon inventory.

 However, the effective contribution of forests in this scenario depends on compliance with four assumptions. First, we must expand the area under environmental stewardship, which means reducing current levels of deforestation and increasing woodlands. This target is achievable by restoring native forests and expanding production forests. The second point is the need to expedite the replacement of higher carbon-footprint materials, such as fossil-based products. An essential condition to achieve this target is to eliminate current subsidies for these products, which exceed an astounding 500 billion dollars every year, according to the International Energy Agency (IEA).

 Thirdly, so-called “ecosystem services” (such as carbon inventories, water production and biodiversity conservation) must be adequately remunerated. A large part of providers of these services is rural producers. Only a fraction of the mechanisms created for this purpose has been successful. It is essential to create solid, effective tools not only to maintain the level of these services, but also to increase their scale.

 Finally, advancing technology will play an essential part in making the agricultural and forest production chains sustainable across their activities. Governments must urgently encourage sharing of technology with less developed countries, particularly with small landowners, rural communities and indigenous populations.

 As we saw at Paris’s Business and Climate Week, in May, these conditions will only be effective when supported by an economy that assigns a fair price to carbon. There is already relative awareness of the fact, with the support of public authorities from several nations, civil and business leaders, to the extent that it is no longer a matter of if this will happen, but rather when and to what degree. Assigning a price to carbon will have impacts on the market of products, the value of companies, national GDP and the lives of citizens. And the wheels are already turning.



Época Negócios 360º | Fibria elected Best Company in the Pulp and Paper Industry

Fibria recognized by “Época Negócios 360º” yearbook for the third straight year

 São Paulo, August 14, 2015 – Fibria, a Brazilian forestry company and the world’s leading eucalyptus pulp producer, was elected Best Company in the Pulp and Paper Industry by the yearbook “Época Negócios 360º.” This is the third consecutive time that Fibria has received the award for its industry.

The “Época Negócios 360o” yearbook elected Brazil’s best companies in 26 sectors, based on an analysis of practices in six management dimensions: Financial Performance, Corporate Governance, Innovation Capacity, Social and Environmental Responsibility, Vision of the Future and Human Resources Practices. In the Pulp and Paper Industry, Fibria placed first in three dimensions and second in another two.

“We’re very proud to receive this award for the third time in a row, which is the result of a comprehensive analysis of the company. The fact that we lead in three dimensions (financial, corporate governance and innovation capacity) only attests to Fibria’s position at the industry forefront. The result of this effort, which was recognized once again, enabled the company to take an important step in 2015, with the announcement of the expansion of the Três Lagoas Unit in Mato Grosso do Sul,” said Guilherme Cavalcanti, Fibria’s chief financial and investor relations officer, who represented the company at the awarding ceremony held last Thursday (13) in São Paulo, SP.

The yearbook compiled by Época Negócios conducts a comprehensive and multidisciplinary assessment of the companies, which is the result of a partnership with the Dom Cabral Foundation (which helped formulate the methodology, conduct field surveys and process the final information) and of collaborative efforts with Economática (compiling of data and rankings of listed companies), Boa Vista Services (balance sheet survey) and the Brazilian Business Communications Association (Aberje) (corporate communication).

With complementary information gathered from companies through questionnaires, the highlights of the year are selected based on the champions in each industry, which are evaluated by a panel of six judges, namely Alexandre Assaf Neto (professor at Fipecafi-USP), Sandra Guerra (president of the IBGC), Walter Longo (president of Grey Brasil), Claudio Haddad (chairman of Insper), Luiz Carlos Cabrera (partner at Amrop-PMC and professor at FGV) and Rodolfo Guttilla (managing partner at Cause).


About Fibria

A world leader in eucalyptus pulp production, Fibria strives to meet the growing global demand for forestry products in a sustainable manner. With annual pulp production capacity of 5.3 million tons, the company has industrial units in the cities of Aracruz (Espírito Santo), Jacareí (São Paulo) and Três Lagoas (Mato Grosso do Sul), and in Eunápolis (Bahia), where it operates the Veracel plant through a joint venture with Stora Enso. In May 2015, Fibria announced the expansion of its Três Lagoas unit, which will receive a new line with annual pulp production capacity of 1.75 million tons. The new mill, which will receive investment of R$7.7 billion (around US$2.5 billion), is slated to start operations in the fourth quarter of 2017. Fibria has 968,000 hectares of forests, with 561,000 hectares of planted forests and 342,000 hectares of environmental preservation and conservation areas. The pulp manufactured by Fibria is exported to more than 40 countries.

June 17, 2013
Daily Political - EUA (Finance) | Fibria Celulose S.A. Upgraded to Hold at Santander (FBR)
May 7, 2013
DC Bureau (Bulldog Blog) | Brazil’s Atlantic Forest Faces Many Environmental Challenges
Bowen Craggs & Co (BC Tips) | Fibria : Encouraging complaints
February 15, 2013
Zolmax News - EUA (Markets) | Fibria Celulose S.A. Upgraded to Outperform by Zacks (FBR)
February 7, 2013
Euwid Pulp and Paper - DEU (News) | NBSK and BEK pulp prices move higher on brisk demand, no increase in fluff pulp price in January
January 30, 2013
Bloomberg - EUA (News) | Brazil Pulpmakers Drop as Currency Rally Hurts Exports
January 14, 2013
Lesprom - RUS (News) | FSC® approved new European national risk assessments
January 7, 2013
The Guardian - ING (Professional) | 2013 predictions: the long-term changes that will reshape our world
The Guardian - ING (Professional) | 2013: a year to fight for scale in advancing sustainability
The Guardian - ING (Professional) | Sustainability meets financial reporting and commercial opportunities