Press Offices Contacts

Fleishman HillardNational
Andrea Donadio
Phone.:
+ 55 11 3185 9934
Daniele Camba
Phone.:
+ 55 11 3185 9939
+55 11 95500 5651
Célia Nogueira
Phone.:
+ 55 11 3185 9923
+55 11 98999 0069
Pauta 6 ComunicaçãoEspirito Santo and Bahia
Rogéria Gomes
Phone.:
+ 55 27 3235 6996
Performa ComunicaçãoInterior of São Paulo
Kamilla Barboza
Phone.:
+ 55 12 3939 2699
+ 55 12 99188 7437
Performa ComunicaçãoMato Grosso do Sul
Kamilla Barboza
Phone.:
+ 55 12 3939 2699
+ 55 12 99188 7437
Luciana Navarro
Phone.:
+ 55 67 9803 7092

Updated on 30.03.2015

MediaGlossary

  • Agroforestry system: system of production that combines the simultaneous cultivation of fruit and/or timber trees with agricultural practices.
  • Apiculture: also known as beekeeping, it is the name given to the system of raising bees to produce honey and related products.
  • APPs (Permanent Preservation Areas): sites with or without vegetation, located close to water sources, on the banks of rivers and streams, around reservoirs, in restingas, on the fringes of tableland, areas above 1,800 meters in altitude, slopes of 45º or more, and the tops of hills, the environmental function of which is to preserve water resources, the landscape, geological stability, biodiversity, and the genetic flux of fauna and flora, to protect the soil and ensure the well-being of the human population.
  • Archaeological sites: locations where there are vestiges of pre-historic human occupation.
  • Atlantic Forest biome: a collection of forests and pioneer formations (such as restingas and mangroves) found along the Brazilian coastal belt, between the states of Rio Grande do Sul and Piauí.
  • Barges: also known as lighters, these are flat bottomed boats with a shallow draft , which Fibria uses to transport forest products (wood and pulp) from Bahia to Portocel, the maritime terminal located in Aracruz (Espírito Santo State). Fibrias barges are not self propelled, but are pushed by tugs.
  • Biodiversity: the combination of life forms (living organisms and ecological complexes) and genes contained within each individual, and their inter-relationships, or ecosystems, whereby the existence of any given species directly affects the others. UN Convention on Biodiversity definition: the variability among living organisms from all sources and the ecological complexes of which they are part, including diversity within species, between species and of ecosystems.
  • Biodiversity corridors: strips of vegetation linking large forest fragments (or blocks of native vegetation) that have become isolated by human activity, thereby providing local fauna with unhindered movement between these fragments and consequent genetic exchange between populations.
  • Biomass: organic matter used to generate electricity, through burning, or the burning of fuel derivatives (oils, gases, alcohol), and employing special techniques and technology. Part of the energy consumed at Fibria’s industrial units is generated from biomass, such as wood and the waste from the manufacturing process (black liquor).
  • Biotechnology: technology that employs biological agents (organisms, cells, organelles or molecules) to produce useful products.
  • Bleached eucalyptus pulp: the product of the industrial extraction and subsequent bleaching of cellulose fibers from wood. The transformation of the wood into bleached pulp (pulping) involves four main processes: reducing the wood to chips; cooking the chips to extract the brown stock; bleaching the brown stock; and drying and baling of the bleached pulp.
  • Chain of Custody (CoC): certification of the traceability of forest raw materials through all the stages until it reaches the end customer.
  • Cloned seedlings: seedlings of plants that are genetically identical, developed from the cells or fragments of a “donor” plant.
  • Cloning: process whereby one obtains a clone – a genetically identical copy. In the case of the eucalyptus, cloning is performed using cuttings from selected trees.
  • Corporate governance: system whereby organizations are run, monitored and stimulated, involving relations between the stakeholders, Supervisory Board, Management Board and internal and external regulatory bodies.
  • EBITDA: stands for “earnings before deducting interest, taxes, depreciation and amortization”. The term is utilized in the analysis of the accounting statements of publicly listed companies.
  • Eco-efficiency: providing goods (or services), at competitive prices, that satisfy human needs and yield quality of life, involving a steady reduction in environmental impact and the consumption of natural resources in the manufacturing, transporting and commercializing of said goods (or services).
  • Edaphic resources: qualities of the soil, such as mineral content, texture and drainage, particularly in regard to its usefulness to man.
  • Effluent: liquid waste that is discharged into the environment, usually bodies of water.
  • Emissions: the discharging into the atmosphere of any solid, liquid or gaseous material.
  • Forest management: the management of a forest in order to obtain economic and social benefits, while respecting the mechanisms that sustain the ecosystem.
  • Forest partnerships: the sponsored production of wood on private rural properties in order to supply the forestry industry (pulp mills, sawmills, steel plants, etc.).
  • Forest protection: set of activities designed to protect forests from pests, diseases, fires and weeds or anything else that might come to threaten forest assets.
  • Genetic improvement: the use of science for the selection and reproduction of plants or animals bearing desirable characteristics, based on knowledge about the heredity of such characteristics.
  • Genetic material: the material found in cells that contains the genetic information of living organisms.
  • Hectare (ha): a unit of measurement of area, corresponding to 10,000 m², approximately equivalent to the area of a soccer pitch.
  • Herbicides: chemical product used to control or eliminate undesirable plants or weeds.
  • HCVAs (High Conservation Value Areas): an area that has certain, biological, ecological, social or cultural attributes that are considered to be exceptional or critical, from a global, national, regional or local perspective, and are therefore places of special interest to the local community or to society in general. Such areas need to be managed in a suitable manner, in order to maintain or enhance their conservation value.
  • Hydrographic watershed: a small drainage system, basically comprising gullies, springs, brooks and streams.
  • Joint-venture: a business enterprise in which two or more companies are involved in a partnership.
  • Legal Reserve (RL): an area of any given rural property, not including APPs, which is set aside for the sustainable use of the natural resources, the conservation and rehabilitation of the ecological processes, the conservation of the biodiversity, and the sheltering and protection of the native fauna and flora. The law specifies that the legal reserve must represent not less than 20% of the total area of the rural property.
  • NGO (Non-governmental organization): a non-profit civil society association set up for a public purpose.
  • Pesticides: products used for the extermination of pests or diseases that attack agricultural crops.
  • RPPNs (Private Natural Heritage Reserves): conservation units located on private land and set up at the initiative of the landowner.
  • Stakeholders: interested parties who affect and/or are affected by the company’s activities.
  • Sustainability: a concept that gained force in the 1980s, through the expression “sustainable development”, meaning being able to satisfy one’s needs without diminishing the opportunities of future generations (Brundtland Report, 1987). Sustainability is based on three pillars: environmental, social and economic. That means that, for an activity to be sustainable, it must promote economic growth while, at the same time, respecting the environment and satisfying human needs and aspirations.
  • tCO2eq: measurement for the converting and standardizing of greenhouse gases in terms of carbon dioxide (CO2), taking into consideration the potential greenhouse effect of each gas. By reducing the causes of the greenhouse effect to a single factor, it facilitates the measuring of the impact a given activity can have on the temperature of the earth’s atmosphere.
  • tCO2eq /t pulp: Tons of carbon dioxide equivalent per ton of pulp.
  • TRS (Total Reduced Sulfur): a range of sulfur compounds are generated in the pulp production and, under certain circumstances of the process, mill location and meteorological conditions, a characteristic odor can be released into the atmosphere.
  • Waste: materials in a solid or semi-solid state, generated by the activities of a community, industrial or commercial business, homes, hospitals, agriculture, services and street cleaning. The term also includes certain liquids that, due to their characteristics, should not be disposed of in the public sewage system, much less bodies of water.
  • Water cycle: the set of different phases through which water passes under natural conditions, chief among which are: rain, evaporation, transpiration, infiltration, surface run-off and underground seepage. This cycle occurs within the atmosphere (air), the hydrosphere (water) and the lithosphere (land), extending between a depth of around 1 km into the lithosphere and roughly 15 km into the atmosphere.