Fibria Report 2017: A Forest of Opportunities – Fibria

Fibria Report 2017: A Forest of Opportunities

Digital edition brings multimedia content and an interactive Indicators Center with key figures and data on the company

São Paulo, May 2, 2018 – Fibria, a Brazilian company and the world’s leading producer of eucalyptus pulp from planted forests, is publishing today its annual report. The Fibria Report 2017 presents the core theme A Forest of Opportunities. The publication highlights the company’s strategic vision in light of climate change and the construction of a new paradigm of sustainable development based on a low-carbon economy. The report also presents the company’s practices, results and the challenges it faced and overcame last year.

“If I had to summarize 2017 in a few words, I’d say that it is during tough times and crises that we see what’s truly important. We cared for our business and people, and never stopped investing in our environmental and social efforts,” said Marcelo Castelli, CEO of Fibria.

The theme A Forest of Opportunities refers to Fibria’s own experience in 2017. The startup of the second production line at the Três Lagoas Unit in Mato Grosso do Sul brought financial and market share gains for the company, giving it better conditions with which to look to the future and analyze opportunities for diversifying its product portfolio based on innovative ideas and advanced technologies applied to its forest base. The company now faces the challenge of transforming its lines of technological research into products that create value for its clients.

“Innovations in biotechnology have opened up huge opportunities for creating materials that meet society’s new demands with a much friendlier ecological footprint than mineral or fossil-based products,” said José Luciano Penido, Chairman of the Board of Fibria.

The digital edition of the Fibria Report 2017 provides access to ample content, with in-depth information, attached documents (such as infographics and case studies) and an Indicators Center that graphically presents the company’s key performance indicators, meeting the needs of more technical and specialized readers. Video testimonials by Fibria’s Chairman of the Board, José Luciano Penido, and by its Chief Executive Officer, Marcelo Castelli, support the narrative on topics of particular importance to the company. The report can be accessed at

In addition to the digital format, there also is a summarized print version of the Fibria Report 2017, as well as two infographics that graphically present the company’s production process and value-creation model. The report follows the frameworks of the Global Reporting Initiative (GRI) and of the International Integrated Reporting Council (IIRC) and adopts the UN Sustainable Development Goals (SDG) as reference. The process of developing the publication also took into account the guidelines of the report by the Task Force on Climate-related Financial Disclosures (TCFD), a business initiative created by the Financial Stability Board (FBS).

Maintaining the tradition, Fibria’s annual report is read and verified by third parties before its publication. The external readers of the 2017 edition were Paulo Durval Branco, vice-coordinator of the Center for Sustainability Studies (GVces) of the Business School of the Getulio Vargas Foundation (FGV-EAESP), and Paulo Nassar, full professor at the School of Communications and Arts of the University of São Paulo (ECA-USP) and president of the Brazilian Association for Business Communication (Aberje).


2017 Highlights

Startup of Fibria’s second plant at Três Lagoas (MS)

The second production line in Três Lagoas, Mato Grosso do Sul was inaugurated ahead of schedule and under budget, effectively demonstrating Fibria’s competitive stance. The new line features the world’s latest technology and brings advances for the industry of the future, which will be based on digitalization and artificial intelligence.


Fibria developed its corporate positioning on the topic with the support of professionals who sit on the Commission on Diversity and Inclusion, given its belief that a diversity of people, experiences and cultures enriches its business ideas and solutions.

Shared value

In 2017, the consulting firm FSG, which was created by Michael Porter and Mark Kramer, confirmed the application of the concept of shared value (a management strategy) in various initiatives led by Fibria, including the Rural Land Development Program (PDRT).

Economic management

Fibria delivered good results in 2017, which can be summarized in a few highlights: strong production growth, record-high sales, lower costs and substantial deleveraging. Supported by the expansion in production capacity with the startup of the second line at the Três Lagoas Unit and by stronger demand in the global pulp industry, these indicators reinforce our robust financial position, as shown by Fibria’s better credit conditions and the maintenance of its investment-grade ratings at two international rating agencies.

About Fibria

The world leader in eucalyptus pulp production, Fibria strives to meet, in a sustainable manner, the growing global demand for products from planted forests. With annual pulp production capacity of 7.25 million tons, the company has industrial units in Aracruz (Espírito Santo), Jacareí (São Paulo) and Três Lagoas (Mato Grosso do Sul), as well as in Eunápolis (Bahia), where it operates Veracel in a joint venture with Stora Enso. Fibria has 1,092,000 hectares of forests, which include 656,000 hectares of planted forests, 374,000 hectares earmarked for environmental preservation and conservation, and 61,000 hectares destined for other uses. The pulp produced by Fibria is exported to more than 35 countries and is the raw material for educational, health, hygiene and cleaning products. Learn more at

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Fibria Media Relations 

Andrea Donadio

+55 11 3185-9934

Marcelo Mota

+55 11 3185-9939