Updated on 30.03.2015



Environmental Education Program

Fibria’s Environmental Education Program has been in existence for over ten years and is run through Fibria’s Environmental Education Centers (EECs), which form a base for the promotion of educational activities focused on the environment.

The objectives of the Environmental Education Program in the main are those established at the Intergovernmental Environmental Education Conference in Tbilisi, Georgia, organized by UNESCO and UNEP in 1977, by which people or social groups should acquire knowledge that provides:

  • Greater comprehension of the environment;
  • Skills to identify and solve environmental problems;
  • Attitudes and values that motivate positive action for the environment;
  • A sense of participation;
  • A sense of responsibility about the total environment.

Environmental Education Centers

Environmental Education Centers (EECs) are bases established for the holding of formal and informal educational activities related to environmental themes, the promotion of integration between local communities and relationship-building between the company and society.

Its mission is to seek synergy with city halls, municipal departments, NGOs and other institutions in society to offer solutions to the development of environmental action.

Currently Fibria has four EECs in forestry areas, three of which are permanent, in Capão Bonito (São Paulo State), Santa Branca (São Paulo State) and Três Lagoas (Mato Grosso dos Sul), and a mobile unit that covers the 65 municipalities where the company operates in the São Paulo Unit, equipped with a presentation room, archive, and educational exhibitions.

Conservation and Management of Natural Resources

The program aims to identify, monitor and manage the environment in the areas where the company operates, studying the risks its activities present and the adoption of preventive measures, always considering the particularities of each region.

Fibria uses the data it gathers to organize information on biodiversity and to establish management action to maintain and conserve natural resources. The result allows cross-referencing of information from diverse operations (production of seedlings, silviculture, roads, harvesting and transport), to establish opportunities to improve forestry management and the conservation of natural areas. Chief among the action are:

  • Identification and mapping of local biomass;
  • Collating of information on remaining native flora;
  • Identification of areas of ecological interest;
  • Analysis and definition of means of protection, restoration and maintenance of conservation areas;
  • Wildlife management;
  • Identification and management of invading plant species and animals.

The company is also involved in establishing actions and programs focused on the conservation of threatened species in the Atlantic forest, Cerrado and Pampas regions, as well as supporting projects such as the Center for the Reintroduction of Wild Animals and Replanting of the Juçara Palm in the Vale do Paraíba region (Cereias).


The Fibria Bioindex is an exclusive tool that combines relevant indicators for statistical analysis of diversity indices in the company’s plantations and areas of natural vegetation. The program is used to support planning and detection of opportunities to improve management, allowing the development and implantation of new techniques.


Birdlife is an important bio-indicator for the quality of the environment, as it reacts to the slightest signs of imbalance. Fibria rings and observes hundreds of species, many threatened by extinction. The information collected enters a database on biodiversity used to enhance the analysis and technical recommendations made by the Fibria Technology Center.


Fibria maintains the Apiculture Project, which fosters honey production in the company’s plantations, offering technical training and forest areas for production.

This project involves neighboring communities in formal apiculture, generating income, improving the quality of life and opening up new markets.

Enabling dialogue

The Enabling Dialogue program gets to know the communities and establishes a permanent space to build relationships and enter into dialogue. The process, preferably, begins with the arrival of a team ahead of the forestry operations, with a detailed presentation about the operational processes. Next, the community has an opportunity to express its doubts, to make criticisms and suggestions.

Partnerships in environmental projects

Based on the knowledge generated and relationships established in our processes, initiatives are identified that work toward the common good. This enables the company to collaborate locally in partnerships developing activities in environmental and conservation training, as well as employment and income generation.

Main initiatives:

  • São Sebastião do Ribeirão Grande archeological site - Consolidating archeological ruins and rescuing the cultural remains, exposing the old farm’s structures, its annexes and surroundings to preserve the country’s heritage. Involving the local community, mainly schools.
  • Conservation of the Wooly Spider Monkey – The largest primate in the Americas, this animal is “critically in danger of extinction.” This project works to reduce the threat to “in danger of extinction” in ten years. To monitor the group of 40 monkeys living on the São Sebastião do Rio Grande farm in the Vale do Paraíba region, the project uses a system of 30-km trails. In addition to conservation of the species, the project trains undergraduate and graduate students, contributing to the study of the species.
  • Seeding Sustainability - Contributing to conservation of the Juçara palm through the sustainability, creating alternative income sources.
  • Seeds of the Future - Mobilizing and organizing the Community Native Seed Production to expand employment and income options through native seed production in the Alto Paranapanema and Vale do Ribeira river basins.
  • Support for the Development of the Wood Center - Fostering the industry and wood cooperatives in the Capão Bonito region, supplying wood at cost price.
  • Silvicuture and cattle farming - Promoting the viability of these two activities together in the Três Lagoas region.
  • Project Cereias - Designed to develop healthy birdlife, mammals and reptiles in the wild, contributing to conservation of the environment, promoting a better future for this and upcoming generations.


Environmental Education Program

Fibria realizes that the sustainability of forest-based industry depends on the rational use of the natural resources, making sure that they are still around to benefit future generations.

Over the last 15 years, the Pulp & Paper sector has been following a global trend that can also be seen in other production segments: working directly on the pollutant generating sources to strengthen process controls and minimize emissions, as part of the overall effort to make management ever more effective and results focused when it comes to improving the quality of the environment. To this end, Fibria has been investing in equipment, the latest clean technology and eco efficient processes for the production of pulp and paper.

In putting the Environmental Education Program (PEA) into practice, Fibria works to train ecological agents, who are people from the local community who work with the company on a voluntary basis in dealing with the various environmental topics that are of interest to municipalities within the sphere of influence of Fibria’s units, in addition to involvement in the efforts of its collaborators and providers of services/products. Fibria’s Odor Perception Network (RPO), integrated with the PEA, involves community volunteers in helping to identify any odor emissions and come up with joint solutions to mitigate them.

By working with the local communities in an integrated and participative manner, we are increasingly managing to encounter solutions that can bring improvements to the quality of the environment and of life in general for these communities.

Environmental Education Centers (EECs)

Currently Fibria has one Industrial Environmental Education Center, at the Jacareí mill, in São Paulo State, promoting environmental education for the neighboring communities.

The Environmental Education Center promotes environmental awareness-raising plans and actions with direct community participation. It is open to the public for interdisciplinary work training environmental multipliers, improving quality of life.

Cleaner production

The company runs the Cleaner Production Course, advising employees on how to reduce waste and use inputs to international standards in environmental practices and following the guidelines laid out in the International Declaration on Cleaner Production at the United Nations Environment Program (UNEP).

The program is part of Fibria’s stance as an eco-efficient company, dedicated to the optimization of all the stages in its production chain and to the development of ever-more effective and beneficial processes for the environment.