The world’s leading producer of eucalyptus pulp, Fibria exports to 35 countries across five continents. It has offices in Europe, Asia and North America, while its headquarters, as well as its industrial and forestry operations are located in Brazil. Its 18,300 employees, which include direct and outsourced workers, have their focus on client, always seeking to offer the best solutions for the diverse needs of the market. Today, the pulp produced by Fibria gives origin to sanitary or tissue papers (napkins, tissues, toilet paper), printing and writing papers and special papers (photographic and decorative, and others).
Fibria seeks differentiation through operational excellence, services and solid and lasting relationships with its clients, even while operating in a commodities market. Its average relationship span of 16 years with current clients confirms the strategy of maintaining long-term partnerships, which adds value for both sides.
Besides its own production of over 5,6 million tons in 2017, Fibria has an agreement with Klabin to sell, in the export market, 900 kton/year of pulp with Forest Stewardship Council® (FSC®) certification. This agreement, the first of its kind in Brazil’s forestry sector, is possible thanks to Fibria’s solid commercial base, competitive prices and the performance of its logistics department. As a result, Fibria’s annual sales capacity rises to more than 6.5 million tons of pulp.
Fibria’s goal is the continuous pursuit the Customer Focus. This strategy guides all the steps in the company’s operations and gains importance in competitive advantages such as sustainability and innovation. Among the solutions developed for strategic clients is EucaStrong™, a more resistant pulp with the potential to replace softwood pulp and which requires less energy to refine.
Fibria adopts the Elemental Chlorine Free (ECF) bleaching process in its mills, without using elemental chlorine, which meets Brazilian and international requirements. The company also produces a type of pulp whose bleaching is done using the Totally Chlorine Free (TCF) process, without the use of chlorine or chlorine dioxide.
Fibria has the Forestry Stewardship Council® (FSC®) and Cerflor (with international recognition from PEFC) certifications, which guarantee that the raw material was produced according to the chain of custody standards and in a sustainable manner, representing another competitive advantage for the company.
Fibria’s pulp is produced from planted eucalyptus forests and is hence classified as hardwood pulp. The fiber, when combined with other raw materials that are added to the process according to the client’s specifications, gives the pulp different characteristics: hygiene products require softness, resistance and absorption capacity; writing and printing papers require resistance and opacity; special papers, with specific properties, require customized formulations.
There is another type of pulp available in the market, classified as softwood pulp, derived from conifer trees (such as pine) and which gives the final product characteristics that differ from those provided by hardwood fiber. It is mainly used to manufacture packaging papers, which need greater resistance.
Today, most paper types use a mix of softwood and hardwood pulp in their composition, which can vary according to the properties required of the final product and the price ratio between the fibers.
From the Technology Centers, through the plantation areas and mills, to the ports and distribution centers, Fibria’s production process involves dedicated professionals who seek operational excellence and quality, always with a high level of safety. Learn more about the stages in the pulp production process.
Know the process in more detail by watching the video in Units Section.